Branding agency · Sydney
Brands people remember. recognise. trust. choose.
One Way Up is a Sydney-based branding agency working with businesses across Australia. Brand identity, graphic design, websites, photography and video, made by one team so every touchpoint looks like the same brand.
Branding
Graphic design
Websites
Photography
Video
Made in
Sydney
Sydney
Branding ✦ Graphic design ✦ Websites ✦ Photography ✦ Video
What we make
Everything your brand shows, made by one team.
When your logo, your feed, your website and your photos come from different people, your brand starts to look like different businesses. We keep it one.
Branding & identity
Positioning, logo, colour, typography and brand guidelines your whole team can follow.
Logo
Brand guidelines
Positioning
Graphic design
Social templates, carousels, ads, flyers, menus and pitch decks that look like you every time.
Social media
Print
Decks
Website development
Fast, conversion-focused websites that carry your brand from the first scroll to the enquiry form.
Landing pages
Business sites
WooCommerce
Photography
Original photos of your products, people, space and process. No stock that your competitors also use.
Products
Food
Portraits
Events
Video
Short-form video for social, ads and your website, planned around what you need people to understand.
Reels
Ads
Brand film
Anatomy of a brand
A logo is one piece. A brand is the system.
A logo built for every size, from a favicon to a shopfront, with clear rules for spacing and placement.
CLEAR SPACE = HEIGHT OF THE ARROW
A palette with a job for each colour, so your brand looks the same on a screen, a sign and a business card.
Night
#0A0A0A
#0A0A0A
Signal
#FA871F
#FA871F
Paper
#F7F3EE
#F7F3EE
Ember
#2E2014
#2E2014
Typefaces and sizes for headings, body copy and small print, chosen for character and readability.
Aa
Display
Outfit, SemiBold
Body
Poppins, Regular
A photo and video direction, so every image feels like it came from the same brand.
How your brand sounds, with words to use and words to avoid, so your copy is as consistent as your colours.
WE SAY
Clear plans. Real numbers. No lock-in contracts.
Clear plans. Real numbers. No lock-in contracts.
WE SAY
Your brand should look like the quality of your work.
Your brand should look like the quality of your work.
WE AVOID
Buzzwords, vague promises and anything we can’t prove.
Buzzwords, vague promises and anything we can’t prove.
Photography and video
Original visuals. Zero stock.
Stock photos make you look like everyone else. We shoot your products, your people and your space so your brand has images nobody else can use.
5+
Years of professional photography behind every shoot.
Food
Hospitality
Events
Portraits
Products
Fine art
1×
One shoot planned for everything you need: website, social, ads and print.
Website development
Your brand, live.
A website is where your brand gets judged in seconds. We design and build it with the same colours, type and photos as everything else, and build it to bring in enquiries.
- Built on your brand guidelines, not a template
- Fast, mobile-first and SEO-ready from day one
- Landing pages, business websites and WooCommerce stores
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jordonsseafood.com.au/whats-on
Jordon's Seafood Restaurant
King Street Wharf, Sydney · Website by One Way Up
Visit the live site ↗
How we work
From first call to brand launch.
Discover
Learn the business
Your goals, your audience, your competitors and what makes you the better choice.
Direct
Set the direction
Positioning and visual concepts you can react to before anything is final.
Design
Build the system
Logo, colours, type, imagery and guidelines, refined with your feedback.
Deliver
Launch everywhere
All files and assets, plus your website, social templates, photos and video if you need them.
FAQ
Branding questions, answered.
What's included in your branding services?
Everything needed for a clear and consistent visual identity: logo design, colour systems, typography and structured brand guidelines. We can also design your website, social media templates and marketing materials, and shoot your photos and video.
What's the difference between branding and positioning?
Branding is how your business looks and shows up. Positioning is how your business is understood in the market. We combine both so your brand looks good and is also clear, different and easy to choose.
Do I need branding if I already have a logo?
In most cases, yes. A logo alone is not a brand. If your business looks different on every platform, a brand system brings it together.
Can you refresh my existing brand?
Yes. Whether you need a full rebrand or a refined update, we work with your existing assets to improve clarity and consistency.
Do you offer photography and video?
Yes. We shoot products, food, people, spaces and events, and create short-form video for social, ads and websites, all following your brand direction.
Will I receive all the logo files and brand assets?
Yes. You receive every approved file in the right formats for digital and print, so you can use your brand anywhere.
How much does branding cost?
Every brand is different, so pricing depends on the scope and deliverables. We put together a tailored package once we understand your goals.
What if I don't like the first concepts?
Branding is collaborative. Revision rounds are part of the project, and we refine the concepts based on your feedback.
Let's make your brand unmistakable.
If your brand doesn’t match the quality of your work, we fix that. Tell us what you need and we’ll come back with a plan.
