SEO and AEO services · Australia
Get found on Google and in the answers AI gives your customers.
One Way Up is a Sydney-based agency providing SEO services and AEO to businesses across Australia. We make your business easy for Google to rank and easy for ChatGPT, Perplexity, Gemini and Google AI Overviews to cite, so you show up wherever your customers ask.
How buyers search now
Who’s the best AEO agency in Australia for a small business?
Here are a few options worth looking at. Agencies focused on answer engine optimisation help businesses appear in AI-generated answers by structuring content, schema and entity data so AI tools can cite them…
Source: your website
Illustration. The goal of AEO is to be the business that gets named and cited.
The short version
SEO, AEO and GEO, explained in one line each
Search is no longer one list of ten blue links. Your customers now get answers from Google, Google’s AI Overviews and AI assistants. Each one needs slightly different work.
SEO
Search engine optimisation
Making your pages rank in Google’s search results so people click through to your website.
AEO
Answer engine optimisation
Making your business the one AI tools like ChatGPT, Perplexity and Google AI Overviews name and cite in their answers.
GEO
Generative engine optimisation
Another name for optimising for AI-generated answers. It overlaps almost entirely with AEO, so we run them as one workstream.
Why it matters now
Ranking alone no longer guarantees the click
More searches end on the results page, and AI summaries now sit above the organic results. If your business isn’t inside the answer, fewer people ever reach your site.
68%
of US Google searches ended without a click in early 2026.
58%
lower click-through rate for the top organic result when an AI Overview appears.
What we do
Our SEO services and AEO services
Two tracks, one system. The same fast, well-structured website and trusted business signals power both your Google rankings and your AI citations, so we plan our SEO services and AEO work together.
SEO services
Rank for the searches your buyers make on Google and Google Maps.
- Technical SEO audit and fixes: speed, Core Web Vitals, crawl errors, indexing and site structure.
- Keyword and content strategy: pages built around what buyers actually search, by intent.
- On-page optimisation: titles, headings, internal links and copy that converts.
- Local SEO: Google Business Profile, location pages, reviews strategy and consistent business details.
- Authority building: earned mentions and links from relevant Australian sites.
AEO services
Get named and cited in AI Overviews, ChatGPT, Perplexity and Gemini.
- Entity optimisation: clear, consistent facts about who you are, what you do and where.
- Schema markup: Organization, Service, FAQ, Product and LocalBusiness data AI tools can read.
- Answer-ready content: direct answers, comparison tables and FAQs structured to be quoted.
- Brand mentions: presence on the sources AI tools trust and reference.
- AI visibility tracking: monthly checks on real buyer questions across AI tools.
SEO
AEO / GEO
Where you show up
Google and Bing search results, Google Maps
Google AI Overviews and AI Mode, ChatGPT, Perplexity, Gemini
What wins
Relevance, technical health, authority
Clear entities, structured answers, trusted mentions
Main outcome
Clicks to your website
Being named, cited and recommended
How we measure it
Rankings, organic traffic, leads
Mentions and citations on tracked buyer questions
Typical timeline
3 to 6 months to see movement
Can shift faster as AI sources refresh
We do this for ourselves first
Page one for AEO in Australia
We use the same playbook on our own site. Our own Google Search Console data shows One Way Up on page one for these searches.
aeo agency australia
Avg. position 4
aeo services australia
Avg. position 6.2
aeo services in australia
Avg. position 7.7
How we work
From invisible to cited, in four steps
Step 1
Audit
Technical health, rankings, Google Business Profile and how AI tools currently describe your business.
Step 2
Fix the foundations
Speed, structure, schema and entity data, so search engines and AI tools read your site correctly.
Step 3
Build content and authority
Answer-first pages, local SEO and mentions on the sources Google and AI tools trust.
Step 4
Track and improve
Monthly report on rankings, AI citations and leads, plus what we change next and why.
One system
SEO services work best connected to the rest of your marketing
Search brings people in. Your website, ads and content decide whether they become customers.
Google Ads management
Capture high-intent searches now while SEO builds. Paid search data also shows which keywords convert.
Google Ads management in Sydney →
Website development
Fast, structured sites built with SEO and AEO foundations from day one.
Conversion-focused websites →
Social media marketing
Brand mentions and consistent content are signals AI tools pick up.
Social media marketing →
Brand and visual identity
A clear, consistent brand makes your business easier to recognise and cite.
Branding services →
Advertising services
Meta and Google campaigns that feed demand into the search channels you own.
All advertising services →
Free SEO check
Run a quick check of your site’s SEO basics before you talk to us.
Use the free SEO tool →
FAQ
SEO and AEO questions, answered
What is AEO?
AEO (answer engine optimisation) is the work of structuring your website and brand information so AI tools like Google AI Overviews, ChatGPT, Perplexity and Gemini can understand it, trust it and cite it when people ask questions about your industry.
What is the difference between SEO and AEO?
SEO helps your pages rank in Google’s search results so people click through to your site. AEO helps your business get named and cited inside AI-generated answers, often before anyone clicks. They share the same foundations: a fast, well-structured site, clear content and trusted signals about your business.
What is GEO?
GEO (generative engine optimisation) is another name for optimising content for AI-generated answers. In practice it overlaps almost entirely with AEO, so we treat them as one workstream.
How long does SEO take to work?
Expect measurable movement within 3 to 6 months, with growth compounding after that. Technical fixes and local SEO often show results sooner. AI citations can change faster, because AI tools refresh what they reference more often than rankings move.
Do you guarantee first place on Google or in ChatGPT?
No. Nobody controls Google’s rankings or what an AI tool says, and any agency that guarantees it is guessing. We guarantee the work: a clear plan, monthly reporting and changes you can see.
Do you do local SEO in Sydney?
Yes. Local SEO includes your Google Business Profile, location pages, reviews strategy and consistent business details across directories, so you show up in Google Maps and local AI answers.
How do you measure AI search visibility?
We track a set of real buyer questions across Google AI Overviews, ChatGPT, Perplexity and Gemini each month and report whether your business is mentioned, cited or recommended, next to your Google rankings and organic leads.
Do you lock clients into contracts?
No. We work month to month. You own your website, content and data at all times.
Free search visibility audit
See where you show up, and where you don't.
Before you commit to any SEO services, we check your Google rankings, Google Business Profile and how AI tools currently describe your business, then send you what we would fix first.
