Google Ads Management · Sydney & Australia
Google Ads management that turns search into revenue, not just clicks.
We build and optimise Google Ads campaigns for businesses across Australia.
Fashion ecommerce account
6 months vs previous 6
Conversions
2,246
▲ 135%
Cost / conv.
$9.70
▼ 35%
ROAS
9.75x
▲ 42%
Conversion value
A$212K
Conversions
2,246
Conv. rate
6.36%
■ Previous 6 months ■ After
Real Google Ads data, Jul to Dec 2025. Client name withheld.
Founding client rate: Google Ads management from $890/month + GST. Limited to 5 businesses.
Why accounts underperform
The ad is rarely the problem. The system behind it is.
When Google Ads stops working, the fix is almost never a new headline. It is the structure, the data and the page the click lands on. We audit all three before we spend a dollar more.
01
Budget leaking into the wrong searches
Broad keywords and no negative list mean you pay for people who will never buy.
02
Tracking you can't trust
Duplicate conversions, missing calls and no offline data. Google optimises for the wrong goal.
03
A landing page that doesn't close
The click costs the same whether the page converts at 2% or 10%. The page decides your cost per lead. See how we build pages that sell.
How we work
Our Google Ads management process
Three phases. Every one has a clear output you can see.
Phase 01
Map
Market, competitor and keyword research, plus a full audit of your account and tracking.
- Keyword and intent map
- Tracking audit and fix list
- Budget and CPA targets
Phase 02
Build
Campaigns structured by objective, conversion tracking rebuilt, landing page recommendations.
- Clean account structure
- GA4 + GTM + enhanced conversions
- Ad copy that pre-qualifies
Phase 03 · Ongoing
Optimise
Weekly search term reviews, bid and budget shifts, testing, and a monthly report with actions taken.
- Weekly negative keyword sweeps
- A/B tests on ads and pages
- Monthly report
Campaign types
Google Ads campaigns we manage
We match the campaign to your goal and where your buyer is in the decision, not the other way around.
Search Ads
Show up the moment someone searches for what you sell.
Best for: lead gen, services
Performance Max
One campaign across Search, YouTube, Maps and Gmail, fed with the right signals.
Best for: scaling proven offers
Shopping Ads
Product, price and image in the results. Feed optimised for margin.
Best for: ecommerce
Display Ads
Retarget visitors who didn't convert and stay visible while they compare.
Best for: retargeting
YouTube Ads
Video that builds demand before people search for you.
Best for: awareness, launches
What's included
Everything your account needs to scale
Structure built to scale
A messy account hides what works. We separate campaigns so every dollar has a job and every number is readable.
- Campaigns by objective: brand, non-brand, competitor and service each with its own budget.
- Tight ad groups: keywords grouped by intent to keep Quality Score high.
- Match type strategy: exact, phrase and broad balanced for reach and control.
- Negative keyword lists: irrelevant searches blocked weekly.
Your budget works harder before it gets bigger
More spend doesn’t fix a broken campaign. We make the current budget efficient first.
- Spend follows conversions, not clicks.
- Bid strategies matched to goals: max conversions, target CPA or target ROAS.
- Device, location and time adjustments based on where sales actually come from.
- Search term reviews to catch waste before it compounds.
Tracking you can trust
Bad data means bad decisions. We fix measurement before we touch bids.
- Google Ads conversions for forms, calls, bookings and purchases.
- GA4 + Google Tag Manager set up cleanly, no hardcoded scripts.
- Enhanced conversions for better attribution as cookies fade.
- Offline conversion imports so Google learns which leads became jobs.
Reporting in plain English
Every month: what you spent, what you got, what we changed and what’s next.
- Spend vs results and cost per conversion.
- Return on ad spend by campaign.
- Search term insights: what people typed before they clicked.
- Optimisation log: every change and why.
Results
What happens when the system is fixed
Ecommerce and lead generation. Real accounts, real numbers.
Ecommerce
Manufacturing products · Australia + US · Search + Performance Max
Conversion value doubled in 6 months while cost per conversion dropped 26%
+109%
Conversion value
+67%
Conversions
6.39x
ROAS (+70%)
Ecommerce
Fashion and intimates · Search + Performance Max
Conversions up 135% while cost per conversion dropped 35%
+115%
Conversion value
-35%
Cost per conversion
9.75x
ROAS (+42%)
Lead gen
B2B engineering services · Australia · Search + Performance Max
Leads up 40% while cost per lead dropped 13%
+40%
Leads (forms + calls)
-13%
Cost per lead
+48%
Search conv. rate
Who runs your account
Enterprise-level thinking. Boutique attention.
Carla Moya, founder of One Way Up, built her Google Ads expertise inside agency teams running accounts that spend $200,000 a month, across ecommerce and lead generation.
The same frameworks, the same standards, the same rigour. Now applied to every One Way Up account, from the first audit to the monthly report.
Ecommerce + Lead gen
$200K/month account experience
Sydney based
No lock-in contracts
Pricing
How much does Google Ads management cost?
Two costs: your ad spend, paid directly to Google, and our management fee. Agencies in Australia typically charge $1,000 to $2,500 a month for management.
Founding client rate · 5 spots
Google Ads Management
$890
/ month + GST
We’re taking on 5 founding clients at this rate. Your rate stays at $890 for 12 months. No lock-in contract: stay because it works.
- Account audit and rebuild of structure, keywords and negatives
- Conversion tracking with GA4, GTM and enhanced conversions
- Search, Performance Max and Shopping management
- Weekly optimisation of search terms, bids and budgets
- Monthly report and call in plain English
- Month to month. You own the account and the data.
FAQ
Google Ads management questions
How much does Google Ads management cost in Australia?
There are two costs: your ad spend, paid directly to Google, and the management fee. Agencies in Australia typically charge $1,000 to $2,500 a month for management. One Way Up is currently taking on 5 founding clients at $890 per month plus GST, with no lock-in contract.
How long does it take to see results from Google Ads?
Data starts flowing in the first few days. Measurable performance gains usually show within 30 to 60 days, once conversion data builds and we cut wasted search terms.
Do you lock clients into long contracts?
No. We work month to month from day one. You own your Google Ads account, data and tracking at all times.
Can you fix my existing Google Ads account?
Yes. We start with an audit of structure, tracking, search terms and landing pages, then rebuild or optimise based on what the data shows.
Do I need Google Ads if I already invest in SEO?
They work best together. SEO builds long-term visibility. Google Ads captures high-intent searches now and gives you keyword and conversion data faster, which also informs your SEO strategy. More on this in SEO vs Google Ads: which should you invest in first.
What if my conversion tracking is broken?
We fix it first. Google Ads conversion tracking, GA4, Google Tag Manager, enhanced conversions and offline imports are set up before we scale spend.
Free Google Ads audit
Find out where your budget is leaking.
Send us your details. We review your account and come back with what’s working, what’s broken and what we’d fix first.
1
Request your audit. Takes 60 seconds.
2
We review your account and tracking, then send you the findings.
3
30 min call to walk you through the findings. No obligation.
