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Google Ads Now Targets Intent Over Keywords: How to Adapt Google Ads still uses keywords, but campaigns no longer live or die by exact matching. Google is increasingly optimising around inferred intent using machine learning, behavioural signals, audience data, and predicted conversion likelihood. If you are still building your account like it is 2016, performance […]

Google Ads adds per-product campaign eligibility dashboard What has changed in Google Ads Google Ads has added a new view in the Products section that shows which campaigns each product is eligible for. Instead of jumping between Shopping, Performance Max, and product diagnostics to work out where an item can or cannot serve, you can

Google Ads tests ROAS-based conversion values for new customers Google Ads is testing a new tool that suggests a conversion value for new customers based on a target return on ad spend (ROAS). Instead of relying on a manual estimate of what a first-time buyer is worth, advertisers enter a ROAS target and Google proposes