Meta Ads Management · Sydney & Australia
Meta Ads that turn attention into enquiries, not just likes.
We build and optimise Facebook and Instagram campaigns for Australian businesses. Clean tracking, creative that sells, and a page that closes.
Hospitality client · Lead enquiries
2 months after rebuild
Enquiries
+64%
▲ vs before
Cost / enquiry
-42%
▼ vs before
Ad budget
-5%
Same spend
Real Meta Ads data, 2026. Client name withheld.
Founding client rate: Meta Ads management from $650/month + GST. Limited to 5 businesses.
How we work
Our Meta Ads management process
Three phases. Every one has a clear output you can see.
Phase 01
Map
Audience, offer and competitor research, plus a full audit of your ad account, pixel and events.
- Buyer and angle map
- Tracking audit and fix list
- Budget and CPL targets
Phase 02
Build
Campaigns structured by funnel stage, tracking rebuilt, and the first round of creative ready to test.
- Clean campaign structure
- Pixel + Conversions API via GTM
- Ad copy and hooks that pre-qualify
Phase 03 · Ongoing
Optimise
Weekly performance reviews, creative refreshes, budget shifts and a monthly report with actions taken.
- Weekly creative and audience checks
- Monthly new creative tests
- Monthly report
Campaign types
Meta Ads campaigns we manage
We match the campaign to your goal and where your buyer is in the decision, not the other way around.
Lead generation
Instant forms or landing pages with qualifying questions, synced to your CRM.
Best for: services, B2B
Sales campaigns
Advantage+ and conversion campaigns optimised for purchases, not traffic.
Best for: ecommerce
Retargeting
Bring back site visitors, video viewers and past enquiries while they compare.
Best for: closing the loop
Bookings and events
Table bookings, functions and events tracked from ad to confirmed reservation.
Best for: hospitality, venues
Messages
Ads that open a conversation in Instagram DM, Messenger or WhatsApp.
Best for: high-touch sales
Awareness and video
Reels and video that build demand before people search for you on Google.
Best for: launches, new markets
What's included
Everything your account needs to scale
Structure built to scale
Too many ad sets split your budget and starve the algorithm of data. We keep it simple so Meta learns faster.
- Campaigns by funnel stage: prospecting, retargeting and retention, each with a clear job.
- Consolidated ad sets: enough budget per ad set to exit the learning phase.
- Audience strategy: broad, lookalike and custom audiences built from your real customers.
- Exclusions: existing customers and recent converters kept out of prospecting.
Creative that does the targeting
On Meta the creative decides who sees your ad. We test angles, not just colours.
- Monthly creative tests: new hooks, formats and offers every month.
- Formats: Reels, Stories, carousels and static, sized for every placement.
- Copy that pre-qualifies: the right people click, the wrong ones scroll past.
- Fatigue monitoring: frequency and CTR watched weekly, ads refreshed before costs climb.
Tracking you can trust
Bad data means Meta optimises for the wrong people. We fix measurement before we scale spend.
- Meta Pixel + Conversions API: server-side signal so iOS and ad blockers don't hide your results.
- Google Tag Manager: clean events for leads, calls, bookings and purchases.
- Event deduplication: every conversion counted once.
- CRM and booking platform data: Meta learns which leads became customers.
Reporting in plain English
Every month: what you spent, what you got, what we changed and what’s next.
- Spend vs results and cost per lead or purchase.
- Return on ad spend by campaign.
- Creative insights: which hooks and formats won, and why.
- Optimisation log: every change and the reason behind it.
Results
What happens when the system is fixed
Real accounts, real numbers. Client names withheld.
Lead gen
Service business · Sydney · Lead forms
Enquiries up 29% while cost per enquiry dropped 29%
+29%
Enquiries
-29%
Cost per enquiry
Hospitality
Hospitality group · Sydney · Leads + bookings
One system across every venue. Cost per lead down 88%
-88%
Cost per lead
+29%
CTR
Who runs your account
Enterprise-level thinking. Boutique attention.
Carla Moya, founder of One Way Up, runs Meta Ads and tracking for hospitality venues and service businesses in Sydney.
The same standards behind our Google Ads work: structure first, clean data always, decisions backed by numbers.
Pixel + CAPI setup
Hospitality + lead gen
Sydney based
No lock-in contracts
Pricing
How much does Meta Ads management cost?
Two costs: your ad spend, paid directly to Meta, and our management fee. Agencies in Australia typically charge $1,000 to $2,000 a month for management. Running Google Ads too? Ask about managing both channels as one system.
Founding client rate · 5 spots
Meta Ads Management
$650
/ month + GST
We’re taking on 5 founding clients at this rate. No lock-in contract: stay because it works.
- Account audit and campaign rebuild
- Meta Pixel + Conversions API via Google Tag Manager
- Lead, sales, retargeting and booking campaigns
- Monthly creative tests built from your assets
- Monthly report and call in plain English
- Month to month. You own the ad account and the data.
FAQ
Meta Ads management questions
How much does Meta Ads management cost in Australia?
There are two costs: your ad spend, paid directly to Meta, and the management fee. One Way Up is currently taking on 5 founding clients at $650 per month plus GST, with no lock-in contract.
How long does it take to see results from Meta Ads?
Campaigns usually need one to two weeks to exit the learning phase. Clear trends in cost per lead and lead quality usually show within 30 to 60 days, once creative tests have data behind them.
Should I run Meta Ads or Google Ads?
They do different jobs. Google Ads captures people already searching for what you sell. Meta Ads reaches people before they search and builds the trust that makes them choose you. The strongest results come from both working together. See our Google Ads management.
Do I need the Conversions API?
Yes, if you want Meta to optimise for real results. Browser tracking alone misses conversions from iOS users and ad blockers. The Conversions API sends that data server-side, so Meta learns from your actual buyers.
Can you fix my existing Meta ad account?
Yes. We start with an audit of structure, tracking, creative and landing pages, then rebuild or optimise based on what the data shows.
Do you lock clients into long contracts?
No. We work month to month from day one. You own your ad account, pixel and data at all times.
Free Meta Ads audit
Find out where your budget is leaking.
Send us your details. We review your account and come back with what’s working, what’s broken and what we’d fix first.
1
Request your audit. Takes 60 seconds.
2
We review your account, pixel and creative, then send you the findings.
3
30 min call to walk you through the findings. No obligation.
