Google Ads Now Targets Intent Over Keywords: How to Adapt Google Ads still uses keywords, but campaigns no longer live or die by exact matching. Google is increasingly optimising around inferred...

Google Ads adds per-product campaign eligibility dashboard What has changed in Google Ads Google Ads has added a new view in the Products section that shows which campaigns each product is eligible...

Google Ads tests ROAS-based conversion values for new customers Google Ads is testing a new tool that suggests a conversion value for new customers based on a target return on ad spend (ROAS). Instead...